Trumpet Blowing

Hello again. It’s time to blow my own trumpet.

As a freelance designer, I am usually called upon by design agencies to create something that will be a part of a much larger project. Quite often I only see the part of the project I am directly  involved in and sometimes never see the end results. This means that I am somewhat detached from the finished work and unable to show the end result which is why some of the work in my portfolio is presented out of context.

Occasionally I get to do a little more and a little while ago I was engaged by Elmwood NY to produce a series of icons to be used in the background of a rebranding project. This eventually turned out to be almost 500 different icons!

These included:
65+ cups and mugs
30+ coffee paraphernalia
25+ donuts and pastries
30+ other edibles
30+ trees, foliage and flowers
20+ animals
40+ cultural references
20+ coffee spoons
and a large amount of other things too numerous to list!

The final project has been successful at the Mobius Awards, an international competition that recognises excellence in a wide range of creative disciplines (more here – scroll down for the listing).  The project was awarded a First Place Statuette in the Food and Beverage category.

source: Elmwood

More images and information on the project can be found on Elmwood’s website here and here.

You can see the full range of icons in their background compositions by clicking on the image below.

Also, the project won first place in the USGD 2017 Awards and if you look at the credits you’ll even find me there! (Thanks guys!)

It’s great that Elmwood have won these awards for this project and I am proud to have contributed.

There, trumpet blown!

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