I’ve been releasing teaser images of this project in progress on Twitter and Instagram as well as here and have received a fair bit of interest so far, so I am delighted to reveal the complete project.
One of the main design elements of the design is the typography, loosely based on English uncial scripts of found on manuscripts and religious documents. I got a little carried away and developed a whole range of ligatures that I didn’t really need, but I was enjoying myself!
There are four brews, porter, pale ale, ruby ale and wheat beer, each named after an order of monks established in the town during the 12th and 13th centuries. Although the monasteries are long gone, the remains of a number of their buildings can be found in those districts of the town that have continue to use their names.
The solemn monk (who I have named Brother Gregory) will be printed in a gloss spot varnish on a matt surface, as will the South Gates logo on the neck label to suggest a ghostly apparition…
There are colour matched bottle caps for each brew, each with a different graphic element – the South Gates typography, the building, Brother Gregory and a symbol derived from a Dominican star symbol. And for those of you who are interested in the details, click on the image below to look a little closer.
I can’t wait to taste them now! Bottoms up!
Lovely job! And I am curious about the taste of Ruby Ale. ; ]
Great stuff. The right amount of research, care and fun. Love those ligatures and you’ve made all the right descions. A bit jealous!